CONCEPTUAL ASPECTS OF ACHIEVING COMPETITIVE ADVANTAGES BY SHIPBUILDING ENTERPRISES OF UKRAINE
نویسندگان
چکیده
Topicality. Under the circumstances prevailing in international markets, exacerbated by effects of anti-pandemic measures, there is a problem survival and success enterprises organizations national economies. The fact that shipbuilding industry Ukraine state very slow revival imposes additional obligations on decision-makers to find most acceptable forms, methods means preserving developing industry. In this context, study develops conceptual approaches strengthening competitive advantages domestic companies.Aim tasks. aim form provisions for competitiveness Ukraine, analysing dynamics enterprises, world global trends, identifying factors position advantage.Research results. Evaluation efficiency any enterprise market conditions indicators level its informative further management development enterprise. One defining trends world, which reflected activities companies forms area coming years, are restrictions imposed pandemic. Taking into account current it follows bulk orders can be received world's leading centres (see above). There question effective use their infrastructure, intellectual potential, formation implementation strategies support develop these areas, motivation models maintain build existing capacity. analysis only 10 all currently demonstrates dominant doing business, namely various types joint stock - public, open, closed, provides certain possible prospects using set tools, advantages. Ensuring required conditioned two main approaches, first, evaluation competitors' advantages, will strengthen own compared competitors, second, consumers, allow focusing meet needs consumers create positive image products among customers. scheme formed four areas desirable appropriate expected results, measures effectively coordinate through project system.Conclusion. Based experience organizations, development, rationale need targeted action, revealed mechanism tools implementation,
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ژورنال
عنوان ژورنال: Ekonomì?nì ìnnovacìïï
سال: 2021
ISSN: ['2616-5430', '2524-003X']
DOI: https://doi.org/10.31520/ei.2021.23.1(78).84-94